Born in Cuneo in 1983, after his early years on the island of Elba, he moved with his family between Siena and Florence, where he studied classical art at an important Florentine high school and later attended design courses at the Faculty of Architecture with honours.

Parallel to his classical studies, he began experimenting in the audio/visual field with new media and technology. Among his various projects, he began collaborating with the Giardino Sonorico in Florence, creating some site-specific installations for the city of Florence and Venice that combine botany, design and urbanism. His personal artistic research alternates with his work as Art Director and Graphic Designer, which led him to work, among others, in Oliviero Toscani’s studio and in other prestigious Italian communication agencies.